'There's enough greed already,' says dessert shop boss as he freezes prices

The boss of a popular Doncaster dessert shop has said he won’t be putting up prices like energy companies and supermakets, telling customers: “There’s enough greed in the world already.”

Rossington-based Death By Fudge has said prices on desserts are being frozen, making a nod towards Chancellor John Healey’s budget.

Owner Scott Wood shared on social media: “In light of the Budget, I have something to declare

“Despite ongoing rising ingredients costs, rising wages, rising fuel, rising everything, unfortunately I have no choice but to FREEZE our prices.

“As a matter of fact, I haven't raised our prices since we started Death By Fudge.

“Fudge used to be £3 a block in 2020 - and guess what, it still is.

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“Cheesecakes were £4.25 or 3 for £12 when we first launched them in 2022 - and guess what? Yep, they still are.

“None of our wholesale prices have changed. Not. A. Single. One.

“Every time we are met with a new monetary challenge, I'm determined to adapt our business, and make the necessary changes in order to allow us to increase productivity, increase output, and improve our revenue streams in order to ensure one thing- that our products don't ever become harder to purchase than they already are.

“That doesn't make us busy fools. It has enabled us to grow our business when the time is right and so far, so good.

“Spending money on cake is a luxury, not a necessity, and it's already a tall ask to get you to part with a tenner on a few cookies or brownies.

“It makes me proud that we can do this. Every time I scroll down social media I see a business apologising for having to increase their prices. But not us.

“There's enough greed in this world already and it's not in my interest to make it more of a challenge or to make it harder to enjoy the nice things in life.

“I'll leave it up to the energy companies and supermarkets to do that.”