Doncaster Council reveals cost of latest bid for city status
Doncaster Council has published a breakdown in spending on its hopeful bid to become a city later this year.
Documents show that just over £28,000 has been spent on the bidding process, the majority coming in the form of social media videos with an array of Doncaster people and political representatives on why the town should become a city.
Her Majesty the Queen is due to confer city status on one or more towns in 2022 to mark her 70-year reign.
Doncaster hopes to become the second city in South Yorkshire after Sheffield received its city status back in 1893.
The funding breakdown consisted of ‘developing the content and narrative for the application’ and responding to each given requirement on civic pride, cultural infrastructure, record of innovation and associations with royalty.
The second main element of the bid involved marketing and public relations. The document showed that money was used to ‘support the delivery of an impactful multichannel, marketing and communications campaign’.
This included engagement from communities, Doncaster employers, community leaders, young people, Doncaster people who were overseas and from ‘recognisable personalities and ambassadors’ with a connection to Doncaster.
This also included the sourcing and collation of up to 50 photographs of Doncaster’s permanent features to be included in the bid. All videography also had to be sourced, filmed and edited.
Research was the final element of the money used in the bid which was used to ‘collate key information’ from public and private sector partners as well as public data sets ‘to capture an appropriate wealth of information’ to develop the required 10 page profile.
Speaking on the bid’s launch back in October last year, Mayor Ros Jones cited the town’s international airport and racecourse and said: “Lots of people I meet already think we are a city – and we are in all but name.”
As part of the competition, the town must meet a set of criteria including having a distinct identity, civic pride, a record of innovation, and royal associations.
The bid was submitted on December 8 and the winner or winners will likely be announced around the time of the Queen’s Platinum Jubilee in early June.