The John Lewis Christmas advert is finally here and the festive season has truly begun. Focusing on the relationship between a dad and his teenage son, it is sure to hit the right note for many.
Arriving much earlier than last year, it has also changed up the release date and moved it to a Tuesday. Fans have already been raving on social media - calling it a ‘complete triumph’.
It is the latest addition to the pantheon of John Lewis Christmas adverts, which have been a firm festive favourite since 2007. Plenty of classics have come over the years and we all have our very own favourites.
But we took on the tough task of ranking every single one! From 2007 through to 2025, here is my thoughts on each and every one.
The 2025 Christmas advert - Where the Love Lies - is out now. Take a look at it here.
17. 3- Excitable Edgar (2019)
Can we start by just taking a moment to admire the craftsmanship of this advert - it looks better than some Hollywood films released in the last few years. Personally, I love everything about this one - the song choice, the storyline, and of course the moment that poor Edgar is able to use his fire for good and light the Christmas pud. Not sure what the collective opinion is on this one, but it is a really strong effort and extremely Christmassy in a fairy tale way. Rating: 4.9 Jingle Bells. | YouTube/ John Lewis Photo: YouTube/ John Lewis
18. John Lewis - The Gifting Hour
A magical trip through the nostalgia of Christmases past, I found myself completely charmed by this effort. It gives strong Narnia vibes - the first film of which came out at Xmas and I remember watching with my own sibling. It is a brilliant effort and was well worth the wait. I love how it captures the manic vibes of doing Christmas shopping at the last minute and how the holiday really is all about your family - and the joy of getting the perfect present. Rating: 4.95 Jingle Bells. | John Lewis Photo: John Lewis
19. 1 - Monty the Penguin (2014)
Look, penguins are my favourite animals and so I have always had a soft spot for this advert. I remember it being released a decade ago and I wondered if my fondness for it was purely nostalgia based. But Monty’s quest for love is still as endearing now as it was back then. Rating: 5 Jingle Bells. | YouTube/ John Lewis Photo: YouTube/ John Lewis