The John Lewis Christmas advert is finally here and the festive season has truly begun. Focusing on the relationship between a dad and his teenage son, it is sure to hit the right note for many.
Arriving much earlier than last year, it has also changed up the release date and moved it to a Tuesday. Fans have already been raving on social media - calling it a ‘complete triumph’.
It is the latest addition to the pantheon of John Lewis Christmas adverts, which have been a firm festive favourite since 2007. Plenty of classics have come over the years and we all have our very own favourites.
But we took on the tough task of ranking every single one! From 2007 through to 2025, here is my thoughts on each and every one.
The 2025 Christmas advert - Where the Love Lies - is out now. Take a look at it here.
1. 19 - Shadows (2007)
The first John Lewis Christmas advert and it is clear they had not yet come across the secret sauce that would make their annual Christmas campaign’s so memorable. It has its charm and is a clever concept - but ultimately it is not particularly festive and doesn’t pull at the heartstrings. Rating: 1 Jingle Bell | YouTube/ John Lewis Photo: YouTube/ John Lewis
2. 18 - Clues (2008)
You can see the genesis of the now standard John Lewis Christmas advert formula starting to form here - it is the first of the ads to feature a cover song (From Me to You" by the Beatles). But it is still very much an ‘advert’, rather than an iconic festive moment. Rating 1.25 Jingle Bells. | YouTube/ John Lewis Photo: YouTube/ John Lewis
3. 17 - The Feeling (2009)
We continue to get closer to what would become the John Lewis Christmas advert format with this one. A fun concept based around remembering what Xmas felt like as a child. It just lacks the strong emotional storyline to tug at your heartstrings. Rating: 2 Jingle Bells. | YouTube/ John Lewis Photo: YouTube/ John Lewis
4. 16 - A Tribute to Givers (2010)
A bit like The Feeling, this advert is edging closer to becoming the kind of Christmas advert that is appointment viewing - but is not there yet. It is a bit scattergun, unlike the focused storylines that would make future adverts so endearing. But it does feel festive - and not just because of snow. Rating: 2.5 Jingle Bells. | YouTube/ John Lewis Photo: YouTube/ John Lewis