We're only just getting started:' New Doncaster Sports Direct boss Michael Murray outlines vision

New Doncaster-born Sports Direct boss Michael Murray has said ‘we’re only just getting started’ as he outlined his vision for the future of the business he has just inherited from billionaire Mike Ashley.

By Darren Burke
Tuesday, 10th August 2021, 8:42 am
Michael Murray, whose partner is Mike Ashley's daughter Anna, is taking over Sports Direct.
Michael Murray, whose partner is Mike Ashley's daughter Anna, is taking over Sports Direct.

Mr Murray today told his LinkedIn followers that the retail company 'is only just getting started' and praised Ashley for 'empowering him to change the way the group thinks'.

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He had previously been promoted to 'head of elevation' and tasked with modernising the firm, revamping its Sports Direct stores and expanding its more upmarket Flannels business.

He wrote: 'Last week it was announced that I will become the CEO of Frasers Group on 1st May 2022.

'Mike Ashley has built a retail empire of 1,000+ stores, driven by an amazing workforce of 25,000+ globally and has achieved the status as one of the UK’s most successful retailers ever!

'Mike has empowered me to change the way the group thinks and operates throughout the Elevation Strategy.

'I’m now excited to lead the group into the future, building on our rock solid foundations and our ambition to relentlessly improve and change the game.

"We’re only just getting started.”

He met Anna, the daughter of the Sports Direct boss in Majorca in 2011 and quickly became friends with the billionaire buisnessman as a key right-hand man.