Doncaster shop hosts weekend of fun activities to celebrate iconic products

Lush Doncaster spent the past weekend (November 8,9) celebrating the 21st birthday of the iconic Snow Fairy scent.

The product is a fan favourite and is only available during the festive season - you can buy it here.

To mark the occasion they hosted a special birthday event which included free activities - there were word searches, free samples and bath bomb demonstrations.

Kasey Swithenbank, Lush UK and Ireland Retail Director told us: “Snow Fairy is joy in a bottle, and people always need joy.

“I’ve been selling it since my first Christmas on the shop floor in 2010, and in that time I’ve watched it become part of people’s own traditions.

“ For a lot of our customers, buying Snow Fairy is how they know Christmas has started. Lots of people who first found it as teenagers now buy it for their own children. It’s only here for a short time each year, so when it comes back it feels like an occasion.

“Last year we sold 21 every minute in the run up to December, and that nearly doubled to 40 a minute once December arrived. If that doesn't signal this product being part of people's festive traditions, I don't know what does.”

Snow Fairy is now available in a wide range of products from shower gel, massage bars and even shampoo.

“At Lush, we place huge emphasise on experiential retail. You can buy almost anything online now. So when someone chooses to come into a shop, we owe them something they can’t get through a screen,” Kasey continued.

That means smelling the products and getting their hands on them or even potentially having a go at making your own product.

“Things can feel heavy at the moment. We wanted to give people a reason to come out, bring the whole family, have a laugh and feel part of something. We've been doing annual Snow Fairy events for a few years now, but 21 is a big birthday to celebrate in style I'd say."

Take a look at more Snow Fairy products here.