Bucking the boutique trend is a well established Doncaster business which is branching out with a new much sought-after line

Angi Lou Boutique at Castlegate in Tickhill has been open for seven years offering the the best in women’s fashion, luxury gift ideas and jewellery.

Owner Angie Huddart, who is a keen golfer, saw a gap in the market and decided to offer golfing apparel within her rails.

She said: “Golf is a growing sport for women so my boutique has diversified into ladies golf apparel.

“As a boutique owner/golfer I have always been disappointed by the local golf clubs that, whilst offering gents golf apparel, stock almost nothing for women. “I do understand the reasons why they might not venture into this territory, we all know what happens when you send your other half shopping, we usually ask for the receipt to return it as they get it wrong and it’s not something you would wear.

“Imagine a male golf professional buying women’s clothing, my own experience tells me it’s not that easy.”

She continued: “Every day I listen to ladies needs and wants when it comes to casual clothing and playing golf myself I decided I’m in the unique position of being able to buy what I feel female golfers would want.

“We have opened a dedicated section of our rails to ladies golf apparel.

“In our 7th year and, whilst we are bucking the trend in times when boutiques are struggling and many are closing, I felt it was time to think outside the box and am hoping to find a whole new cohort of customers for my boutique.

“We are lucky to be located on the edge of Doncaster bordering nearby counties of North Nottinghamshire and Lincolnshire. Tickhill is a beautiful traditional market town where ladies can spend a fun day out and I hope that footfall increases for the other local businesses too.” Among the brands the boutique stock are Fransa, Sugarhill Brighton, Saint Tropez, B Young, Ichi, Numph, which offer a lot of basic items from £20 through to the more luxury brands like Mos Mosh, Traffic People, Fabienne Chapot, Lola Casademunt, Hope & Ivy, 8th Sign, One Hundred Stars, which generally run below from £50 to £250.

They also offer a range of luxury gift and jewellery brands including Envy Jewellery, Qudo Jewellery, Lakrids by Bulow (gluten free liquorice) Roka London, and Hoff trainers.

Business hours are Monday to Saturday 10am-4pm, and they are open until 5pm on Thursdays and Fridays.