EFL Trophy to be renamed again as huge deal struck with new American sponsors

American sub brand Jersey Mike's has been confirmed as the new title sponsor of the EFL Trophy.

The recognised sub brand is a household name in the United States and Canada, operating over 3,300 stores, and now preparing to make its grand debut in the UK by opening a store on Argyll Street off Oxford Circus in London later this year.

The deal means that the competition will now be known as the Jersey Mike’s Trophy with immediate effect as opposed to the Vertu Trophy that it had previously been known as.

Doncaster Rovers fell to a 3-1 at home to Huddersfield Town in the first match of this competition but still have hopes of advancing into the latter stages of the tournament as they prepare to host Liverpool Under-21s before travelling to face League Two side Rochdale, in a game which could see Glen Middleton face off against his former teammates.

Grant McCann’s side reached the semi-final of this competition last season, finishing top of a group which featured Bradford City, Grimsby Town and Everton Under-21s before also beating the likes of Chesterfield, Fleetwood and Huddersfield before eventually falling short to Stockport County.

That was Rovers’ strongest performance in the competition since the 2006/07 campaign when Sean O’Driscoll became the first manager to lead the team to silverware.

At the time, Rovers won what was known as the Johnstones Paint Trophy by beating the likes of Huddersfield, Hartlepool, Accrington, Darlington and Crewe Alexander before beating Bristol Rovers 3-2 at the Millennium Stadium in Cardiff.