The firm is introducing the iconic brand in all its cafes

Supermarket giant Morrisons is celebrating Yorkshire Day by proudly serving Yorkshire Tea in all its cafés nationwide, giving customers the chance to enjoy one of the county's most iconic brews during their weekly shop.

From 1 August, Yorkshire Day, all Morrisons Cafés will pour Yorkshire Tea to honour the supermarket’s local roots alongside one of the region's best-loved brands.

Blended by Harrogate-based Taylors of Harrogate, the famous brew has long been a symbol of local pride and remains one of Britain's favourite teas.

First founded as a Bradford market stall in 1899, Morrisons has stayed true to its heritage, keeping its headquarters in Yorkshire and employing thousands of local colleagues.

Whether stopping by for a full English breakfast, lunch with friends or an afternoon slice of cake, customers can now pair their meal with a proper Yorkshire brew. The new addition joins classic Café staples such as Bangers & Mash, Ham, Egg and Chips and Hand Battered Fish and Chips.

Matt Khan, Senior Trader for Morrisons Café, said: “Yorkshire Day is the perfect opportunity to celebrate everything that makes our home county special.

“As a proud Yorkshire business, we're delighted to now serve Yorkshire Tea in all our Cafés. Our customers know a proper brew when they taste one, so this feels like the perfect way to mark the occasion."

Available at all 343 Morrisons Cafés nationwide, customers can enjoy a cake and any refillable hot drink* for just £4.00. The popular offer now also includes Yorkshire Tea.