This is why Doncaster is the number one place in the UK for fans of boy band phenomenon BTS

Supermarket giant Asda says sales figures show the group is most popular in South Yorkshire – with Doncaster the number one place for fans in the whole of the UK.

Shoppers at Asda’s Doncaster store bought more than three times the average number of albums sold across the band’s back catalogue, putting the town top for copies bought in a single store.

Swindon Haydon, Eastleigh, Wembley and Strabane also topped the charts for the total number of albums sold, completing the top five.

BTS, an acronym of ‘Beyond the Scene’, shot to fame with the release of their debut album in June 2013. The popular seven-piece boyband are known for their authentic, self-produced music and interaction with fans, which has seen them established as a global phenomenon.

Asda became one of the first UK stockists to carry their CDs following a fan-led push on Twitter to support the launch of ‘Love Yourself: Answer’ in October 2018 and has been a destination for the band’s legion of loyal fans ever since.

Fans regularly engage with Asda’s Customer Services Twitter handle in the lead up to a new release, causing the grocer to trend thanks to the fact it offers new releases at market-leading prices and has widespread availability.

Asda announced it would once again be stocking the band’s latest release on Twitter at 2pm on 20 February and received an unbelievable 3.3k likes and 1.4k retweets in under two hours.

The band’s latest release, ‘Map of the Soul: 7’, is on sale in all larger Asda stores with a music department.

Alex Baillie, Asda’s Entertainment Buyer for Music, said: “As a retailer we love to be able to offer our customers something new and innovative. BTS releases are particularly exciting because they give fans more than just a CD. Each release contains things like photocards, posters and stickers – they’re a real collectors’ product.”

“We expect our Doncaster customers to be first in line, as they consistently top the charts when it comes to album sales.”