SpudBros: Viral TikTok sensation set to open Doncaster restaurant

A fast food outlet which has gove viral for its baked potatoes is set to open an outlet in Doncaster.

SpudBros has become an internet sensation, racking up millions of followers on TikTok – and after recently opening a branch in Sheffield, it now looks like the firm is expanding into Doncaster too.

The firm has begun advertising for a £30,000 a year manager to run the SpudBros Express outlet, which will be based at Ogden Road Services, near to Sandall Park.

The advert said: “We’re searching for a passionate and driven store manager to lead our SpudBros Express at EG On the Move and bring Big Spud Energy to every customer’s experience.

Viral TikTok sensation SpudBros is set to open an outlet in Doncaster.placeholder image
Viral TikTok sensation SpudBros is set to open an outlet in Doncaster.

"This is your chance to join a brand that’s all about great food, good vibes, and giving back.”

The ad added: “As our store manager, you’ll take ownership of your SpudBros Express store, combining operational excellence with a people-first approach.

"You’ll inspire and lead your vibrant team to serve up our legendary loaded spuds with pride, keep service fast and friendly, and maintain the highest standards of food safety and cleanliness.

"If you’re ready to coach from the front, grow a rapidly scaling brand, and make SpudBros Express the go-to comfort food spot in your city, join us and be part of the TramFam.”

While the Spud Bros business is reported to date back to the 1950s, it has taken off more recently with a burgeoning presence on social media.

Since going onto social media, the brothers who run it have gathered 835,000 followers on Instagram, and 886,000 on Facebook.

But it is on TikTok where they have really started to make a name for themselves, where they now have 4.4 million followers.

They have hit it big with their light hearted videos shot from behind the counter on their mobile potato van, often in Preston, where they were set up, and in their shop.

The success has seen them open other shops across the UK.

The company sells jacket potatoes, including the Spudbros Classic, which is cheese and beans; the Spudfather which is cheese and chill con carne; Tuna Coleslaw; and Bolognese Spud.

The company says on its webside: “Ernie Rhodes set up his hot potato cart on the Preston Flag Market in 1955. It has been passed down as a family run business ever since. The Nelson’s (that’s us!) took over in 2020.

“When Jacob joined Harley in the family biz the Hot Potato Tram became the SpudBros®. We started going live on TikTok and now have a community of over 5 million spud lovers.

“We’re expanding across the UK to bring our signature spuds to more people. We’re looking for passionate people to join our team or become a franchisee.”

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