Instagram star from Doncaster shares what it’s like to be an influencer during a pandemic

A Doncaster woman has turned social media mogul during the last year - she wants to spread a message of body positivity and kindness.

By Laura Andrew
Saturday, 20th March 2021, 10:46 am

The pandemic has meant most people have spent a lot more time on our phones.

Scrolling on apps such as Facebook, TikTok and Instagram for hours on a daily basis.

But Emma Louise Moore went one step further and became the person behind the posts.

Emma Louise Moore's Instagram account has 3.8 thousand followers.

Her Instagram account @allthatglitters_emma has 3.8 thousand followers and is continuing to grow as she has dedicated more of her time to her social media.

Emma, 30, from Skellow, said: “I work as a manager at Elite Collection in Sprotbrough which usually consumes my life 24/7.

“But due to lockdown I have had more time to put into my account.

“I have worked at the salon for 12 years but I have always wanted to be on Instagram.”

Emma Louise Moore shooting content at Cusworth Hall.

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Emma posts a mixture of content including fashion, lifestyle and body positivity.

She uses the hashtag #midsize which is a term which encapsulates sizes from 12 upwards and is often used by people who do not feel comfortable with the phrase plus size.

“I want to help people feel normal in their bodies,” she continued.

Emma uses her platform to talk about body positivity and kindness.

“During this year a lot of people might have gained weight and their bodies might feel different.

“But I want to show them that you can look good no matter what size you are.”

Social media is not always the kindest of places with the toxic culture spreading on apps such as Instagram.

Emma wants to see a change in the way that people connect with influencers.

She said: “I don’t edit out my cellulite or lumps and bumps.

“It’s important for people to see a ‘real’ body and to know that you don’t have to be perfect or a model to post photos of yourself on Instagram.

“A lot of these big accounts with huge followings are heavily edited.

“Which really affects the younger generation who think they need to look like that.

“There needs to be more content on there that shows the reality - if I can just make one person feel normal through my photos then it’s worth it.”

But becoming an Instagrammer during a global pandemic isn’t easy.

Travel, food and culture have all been stripped away so influencers like Emma have had to get creative.

“I have a friend here in Doncaster who also does Instagram so we go out together on walks and take photos of one another,” she said.

“It can be quite nerve racking to go to places packed with people such as Cusworth Hall and have people stop to stare at you.

“Before restrictions were relaxed and I had to find ways to shoot content at home.

“Which meant finding corners of my house that have ‘Instagrammable’ backdrops.”

When salons re-open on April 12, Emma will be returning to her beauty therapist role but she hopes to keep up her Instagram and hopefully make it her part time job in the future.

In these confusing and worrying times, local journalism is more vital than ever. Thanks to everyone who helps us ask the questions that matter by taking out a subscription or buying a paper. We stand together. Liam Hoden, editor.