Doncaster man writes bestselling book about the customer service industry

Gavin Scott is a trainer by day but due to the pandemic had to switch his face to face sessions to online calls.

He decided to use the spare time that the lockdowns gave him to complete a life long goal - to write a book.

Gavin, 45, from Bawtry, said: “At my training events I would always tell in depth stories which would help to illustrate points I was making.

“I decided to write them down into a 40 chapter book.”

Titled ‘Finding Gold Dust - How to Create Exceptional Customer Experiences’ the book is aimed at business owners who want to improve the service they offer.

“The book is based on personal experiences,” he continued.

“I don’t think there could be a better time for this book as the world opens back up again it’s increasingly more important for businesses to provide good customer service.

“There are more places for people to spend their money and customers are looking for an elevated level of care and compassion post pandemic.

“Without that they are less likely to return.”

The book has topped the Amazon book charts in three categories: Customer Service, Admin and Public Relations.

Gavin hopes his book can help out businesses who have struggled during the pandemic both here in Doncaster and across the country.

“This book isn’t about bells and whistles,” he said.

“It’s about delivering the basics consistently which will result in loyal customers returning time and time again.”

In these confusing and worrying times, local journalism is more vital than ever. Thanks to everyone who helps us ask the questions that matter by taking out a subscription or buying a paper. We stand together. Liam Hoden, editor.