But each year there are always some prized toys that are sought after more than most.
Here are a fewÂ that make the top toys of 2018 list, according to those who stock them and the people that buy them.
Again, Harry Potter is high on the list withÂ Hogwarts' Great Hall from Lego. The motion sensitive wizard-training wand at Â£24.99 is another top choice.
The Smyths Toys Superstores' top toys for Christmas 2018 includeÂ classicsÂ such as NERF, Paw Patrol and Barbie (toy kitchen), plus newÂ entries from majorÂ brands.
Sinead Byrne, joint head of marketing at Smyths Toys said of theÂ selection: "In addition to some familiar items including NERF, Our Generation and Fisher Price, it is great to see new toysÂ in this years list including Poopsie who happens to be a unicorn that poops slime.'Â Â
TheÂ Smyths top toys list is as follows:
Operation Escape Room
Our Generation Awesome Academy Schoolroom
LOL Surprise! Under wraps!
NERF Laser Ops Alpha two-packÂ
Fisher Price RockitÂ
Paw Patrol Ultimate Rescue - Fire TruckÂ
RobotÂ Â - Boxer
Jurassic World Indoraptor
Bath BombÂ - So Bomb
Harry PotterÂ - Hogwarts Great Hall.
Across the toy stores Argos, Amazon, DreamToys, Hamleys, John Lewis, Aldi, eBay, B&M and Toy Fair Heroes, the followingÂ feature as tops;
Fingerlings Untamed Dinos, at Â£16.99. For age five upwards, these WowWee Toys' popular Fingerlings that respond to sound and motion are now all about dinosaurs or unicorns. The Raptors areÂ joined byÂ T Rex. Available fromÂ Argos,Â AmazonÂ andÂ Smyths Toys.
OtherÂ interactive toys include LEGO's Harry Potter Hogwarts Express, Â£75, recommended byÂ Hamleys for ages eightÂ to 14.
Poopsies Surprise Unicorn, priced Â£49.99 is a DreamToys recommendation for ages 18 months plus.Â It combines magical unicorns and slime poo with glitter potty and many other accompaniments.
Slime always holdsÂ an attraction to youngsters and Poopsie Slime Surprises come in different sizes which vary in price, from Very and A1 T.
Elast Plasti, is another non-sticky slime option at Â£13,Â for ages five plus byÂ Hamleys. It expands byÂ 100 timesÂ and lends itself to all kinds of shaping.
A Mini Waitrose Supermarket, for around Â£45, for three-year olds up, is a choice atÂ John LewisÂ for budding little shoppers.
And tots of at least a year can open up a Toot-Toot Friends Kingdom Pirate Ship, priced Â£29.99, to reveal a treasure island, fromÂ Smyths' Toys.
Young teens might like the challenging Monopoly Fortnite edition, at Â£21.99, that is available from Amazon, Argos and Smyths.
More on the home front with the Barbie Ultimate Kitchen, priced Â£49.99, that lights up, has cooking sounds, and is ideal for agesÂ four up, from Argos.
Pikmi Pops and Crate Creatures are other names to watch out for, for younger children. And Playmobil has new offerings that are bound to be festive hits.