Doncaster MP criticises clothing brand over image of black child in 'monkey' hoodie
H&M, which has five stores in South Yorkshire, featured an image of the young model wearing a green hoodie with the slogan on its website.
The company has now removed it following criticism online from people accusing the brand of being inappropriate, disgusting and negligent.
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Hide AdDon Valley MP Caroline Flint has now waded into the row, and described the company's decision to show the image as a 'disgrace'.
Speaking on the Channel 5 current affairs show The Wright Stuff this morning, The Labour politician said: "You could not make this up.
"They spend a lot of money on these campaigns and then they go and do something like this.
"This is a child, these children should be protected from this sort of exploitation. It is disgusting, it is disgraceful.
"You can see the connotations here and it is racist."
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Hide AdFellow Labour MP Kate Osamor tweeted: "I was totally shocked, dismayed to say the very least to find this online imagine."
Alex Medina, who works in brand design, said it was negligent to place a black child in a top with such a slogan, while white children wore others.
He tweeted: "In the year 2018 there's no way brands or art directors can be this negligent and lack awareness.
"We have to do better."
A spokeswoman for the retailer said: "This image has now been removed from all H&M channels and we apologise to anyone this may have offended."