Doncaster bakery's mince pie joy as it joins Aldi's festive range

Sargents Bakeries is set for a bumper the UK’s fifth-largest supermarket’s festive range of mince pies, which will include frangipanes and flavoured crumble varieties.

Aldi said the successful partnership has helped the South Yorkshire business grow from having an annual turnover of £2 million to £8 million, allowing it to invest £500,000 in a new production line and nearly double the work shifts available to its 200 staff members.

Julie Ashfield, managing director of buying at Aldi, said: “Whether it’s turkeys, mince pies or Christmas puddings, festive food plays such a huge part in our celebrations. Christmas is the perfect time for us to show the amazing work that local suppliers do across the UK to provide our customers with the best quality products at the best possible price.

“We’re so proud of the partnerships we’ve developed with suppliers like Sargents Bakeries in Doncaster and we’re pleased to be able to share some of their fantastic products with our customers at such a wonderful time of year”.

Talking about the partnership with Aldi, Gary Tsagaris, chief executive officer of Sargents Bakeries, said: “Not only have we been able to grow our profits but working with Aldi has also enabled us to invest in a brand-new production line and give our staff the opportunity to work more shifts. I look forward to continuing to work with Aldi, and seeing our business grow alongside theirs for years to come.”