Asda launches Progrigio - a mix of Prosecco and Pinot Grigio - in wake of price hikes

Yorkshire supermarket giant Asda has come to the prayers of wine drinkers everywhere - combining Prosecco with Pinot Grigio.

By The Newsroom
Thursday, 16th February 2017, 2:08 pm
Updated Tuesday, 28th February 2017, 11:47 am
Asda has launched Progrigio, a cross between Prosecco and Pinot Grigio.
Asda has launched Progrigio, a cross between Prosecco and Pinot Grigio.

The chain has launched bottles of ‘Progrigio’ – a mix of the two – in wake of Prosecco price hikes.

Priced at £5, the new sparkling wine tastes just like Prosecco but at a lower price.

Made by blending the Prosecco glera grape with Pinot Grigio, the Progrigio wine offers an answer to Prosecco fans, who have been left in dismay after warnings this week that Prosecco prices could rise by nine per cent - 59p per bottle.

Sign up to our daily newsletter

The UK Wine and Spirit Trade Association made the predictions due to a weaker pound, higher inflation and potential alcohol duty increases, meaning the cost of Britain’s favourite fizz is predicted to rise.

Thanks to the popularity of Prosecco the sparkling wine sector in the UK is now worth over £604.4m and Asda has seen sales rise by 33 per cent over the past two years.

But as global demand for Prosecco increases and is only set to continue, Brits will inevitably feel the impact of rising costs from suppliers.

Ed Betts, Asda wine buying manager said: "We always strive to keep prices as low as possible without compromising on quality and we believe Progrigio is the ideal affordable sparkling wine alternative.”

"We want to protect the demand for sparkling wine by offering customers more choice, and by moving slightly away from the Prosecco region we have discovered a great example of quality fizz at an everyday price."

Progrigio is available in Asda now priced at £5 a 75cl bottle and has an ABV of 11%.