High street favourite Yates bit back at Blue Monday with colour splashed drinks deal, set to continue for most of the month.
Blue January 2-for-1 offer serves up, until January 25, discount drinks in Doncaster, Sheffield and Leeds branches.
WKD Blue and shots of Sourz Tropical to Blue Moon, Brewdog Punk IPA and 25ml Bombay Sapphire, there's a blue for you.
And, for those going "dry" during first month of the year, Becks Blue is alcohol-free answer.
Top of the bill, courtesy of Candy Corner range, is Refresher, mixed from Blue Curaçao, Absolut Lime vodka, Chambord Black Raspberry Liqueur and crème de banane liqueur.
Shaken with Funkin passion fruit purée and sweet and sour mix, the stirring sweet treat is completed with mini Refreshers to give added sugar rush to ward off winter's worst.