Green burgers sold for the first time ever at Greene King and Hungry Horse pubs in support of cancer charity
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The Burger features either a crispy chicken or grilled beef patty, topped with a layer of fajita seasoned mac ‘n’ cheese, lettuce, tomato, red onion and mayo, all sandwiched between two vibrant green burger buns, the eye-catching burger buns have been ‘dyed’ with spinach to match the charity’s iconic green branding.
In addition to being tasty, the striking dish will also go a long way to doing some good, as £1 from every green burger sold will be donated towards Macmillan’s fundraising efforts, helping the charity continue its essential work providing physical, financial and emotional support for those affected by cancer.
The burger, which has been named the ‘Greene Warrior’, is available now in 600 pubs nationwide, with prices starting at £7.49 including the £1 Macmillan donation fee, the limited-edition burger will be up for grabs until 30 September, or while stocks last.
The launch of the boldly coloured dish comes during a challenging year for Macmillan, which has reported significant losses in donations due to the Covid-19 pandemic. The charity anticipates a loss of 35-50% of its fundraising revenue this year which it uses to deliver vital services to people living with cancer and to people working in the NHS.
Andy Wilson, managing director for destination food brands at Greene King, said: “It’s been a challenging year for Macmillan which is experiencing a fundraising crisis due to Covid-19, so we hope the launch of our new green burger will help provide our guests with a fun way of helping to support the charity at a time of need.
“While it might look slightly unusual, the Greene Warrior is a delicious way to do your bit for a very important cause – with its eye-catching appearance, tasty chicken or beef patty and ‘Macmillan’ mac ‘n’ cheese filling, it’s guaranteed to be a crowd-pleaser for local burger lovers. We can’t wait to welcome our locals in to give it a try – your friends will be green with envy!”
Rachel Gascoigne, senior partnerships manager at Macmillan Cancer Support, said: “Our partnership with Greene King is so successful and our sincere thanks go to their customers and team members. We are almost entirely reliant on the generosity of our partners and the public and are grateful to all venues taking part for their kind donation on every Greene Warrior burger purchased in September.”
To try the Greene Warrior burger now, visit these venues in your nearest area: Sheffield: the Gypsy Queen, the Belfry, the Sword Dancer, the Ridgeway Arms, the Little Mester, the Hardy Pick, the Devonshire Arms, the Penny Black, the Sherwood, the Drakehouse Mill, and the Red Lion Inn.
Mansfield: Widecombe Fair, Oak Tree, Talbot Inn, Bold Forester, Badger Box, and Snipe.
Derbyshire: Castle, Donkey Derby, Old Club House, and Smithy Pond.
Doncaster: Tut N Shive, Cumberland, and Mallard.