Meadowhall launches toy donation drive to spread Christmas cheer for local families

The donation point is located on the Lower Level of The Arcade, opposite The Entertainer, where visitors can donate new, unwrapped gifts for children of all ages. All donations will go directly to Sheffield S6 Foodbank to support families who may be struggling during the festive season.

The campaign hopes to encourage shoppers to pick up an extra gift while doing their Christmas shopping, helping to bring joy and comfort to children who might otherwise go without.

Gift ideas for different age groups, from sensory toys for babies to books, games and craft kits for older children, have been provided at the donation point to guide those looking to take part.

Darren Pearce, centre director at Meadowhall, said: “Christmas is a time for coming together, and we’re proud to support the incredible work of Sheffield S6 Foodbank. The festive period can be especially hard for many families, and our community always shows such generosity.

“By donating a small gift, our visitors can help make a huge difference to a child’s Christmas morning. Supporting local communities is at the heart of what we do, and we’re truly grateful to everyone who is able to give.”

Sam Evans, CEO at Food and Community Trust, which operates Sheffield S6 Foodbank, added: “We believe that no one in our community should go hungry. That’s why we operate 13 foodbank sessions every week across Sheffield serving an average of 1,400 people weekly, sadly a third being children.

“Food is just the start. Through our team of trained volunteers and staff, we offer wraparound services to help address the root causes of financial hardship; such as debt advice, guidance on housing and employment.

“We are thrilled to partner with Meadowhall on this initiative. This incredible effort will make a huge difference to the families we support. Thank you so much for helping us bring hope and joy to children this Christmas.”

To find out more, visit: www.meadowhall.co.uk