William Hill have agreed a three-year deal with Arena Racing Company to sponsor the St Leger Festival at Doncaster Racecourse including the world’s oldest Classic horserace.
They replace Ladbrokes as the title sponsor.
William Hill will sponsor the Group 1 St Leger Stakes, worth £700,000 this year, along with a feature race each day of the four-day festival which will be known as ‘The William Hill St Leger Festival’ and run from Wednesday 13 September to Saturday 16 September 2017.
Last year the St Leger Festival was attended by over 60,000 racegoers.
This year terrestrial coverage of the William Hill St Leger Stakes day will be on the ITV 1 channel with coverage on ITV4 for Ladies’ Day and Gentlemen’s Day.
Philip Bowcock, William Hill CEO, said: “William Hill is one of the best known brands in betting - with a long history of horseracing sponsorship. We are delighted to sponsor the oldest classic and we will work closely with ARC to continue to build the profile and popularity of the William Hill St Leger Festival.”
Martin Cruddace, chief executive of ARC, said: “We are delighted William Hill have become the new sponsors of the St Leger.
“We really enjoy working with their team and look forward to extending this to our feature racing festival of the year.
“William Hill have the brand, vision and team to help build on the success of both the four-day festival and the feature race, the St Leger, which continues to be one of the most important races in the British Racing calendar.”
Tim Banfield, executive director of Doncaster Racecourse, said: “The William Hill St Leger Festival is a wonderful four days of racing for Doncaster, the Yorkshire region and the whole of British Racing.
“We aim to have a real and long-term partnership with all our sponsors and we look forward to integrating William Hill’s world-renowned brand into our feature event.
“The team here are working hard on preparations for this year’s William Hill St Leger Festival and we are set on delivering another fantastic four days of racing.”
Tickets for the St Leger Festival are now on sale and can be purchased online at http://www.doncaster-racecourse.co.uk/