A winning prize of £32,000 might be enticing enough but there are plenty more reasons why Luke Crowcroft is out to triumph in Prizefighter this weekend.
The Scawthorpe fighter is one of eight men who will compete in the knockout tournament on Saturday night, live on Sky.
And as well as picking up the huge winner’s cheque, Crowcroft wants to make a name for himself.
“The money is fantastic and enough of an incentive itself but winning it will be a massive step for my career,” Crowcroft told the Free Press. “It’s about the profile and what it will do for me. It makes people sit up and take notice, especially with the other kids that are in it.
“Big promoters like Eddie Hearn will be watching and they can open up a lot for you.
“I’m going there to win it, 100 per cent.”
Five of the eight man field are unbeaten, making this edition of Prizefighter Middleweights one of the most competitive in the competition’s seven year history.
Experienced former English title contender Cello Renda is the recognisable name in the field but the favourite is Irish knockout specialist Luke Keeler.
Completing the eight man field for Blackpool’s Winter Gardens are Jack Arnfield, Tom Doran, Mick Hall, Craig Cunningham and Liam Conroy.
Former Junior ABA and CYP champion Crowcroft believes the quickfire format of three three minute rounds will suit his style.
He said: “It’s only a couple of years since I was winning national titles at amateur over three rounds so I think I’ll fit right in to this. I’ve got power as well so it’ll suit me.
“I hope I draw one of the favourites first so I can get them out of the way and go on and win it.
“I feel the best I ever have for this, I’m ready.”
Part of the 20-year-old’s preparations for Prizefighter have seen him move in with trainer Stefy Bull.
And he says he is feeling the benefit.
He said: “It’s been fantastic for me and I can’t thank Stefy enough for it.
“He’s taken me into his family home and been there at the drop of a hat for me.
“I’ve been in the gym three times a day, he’s looked after my food.
“And I feel great. I’m ready for this and winning it will be a great reward for both of us.”
Should Crowcroft come through this weekend without injury or stoppage, he will go on to fight Doncaster rival Jason Ball for the vacant Central Area middleweight title at the Dome on February 28.