Shopping with a baby can be stressful and according to a recent survey by Sudocrem 50% of new mums avoid shopping because of poor changing and feeding facilities. Lack of adequate facilities could account for the 68 per cent of mums who now purchase more goods online than offline, and result in women feeling isolated in the first 12 months after giving birth.
To champion the benefits of good facilities, Sudocrem Care & Protect and TV and radio presenter Katy Hill have launched a campaign to encourage retailers and restaurants to improve what they have on offer and they’re asking parents to vote for the best in the “Baby Changing Room Awards”. Based on last year’s award winner, John Lewis in Reading, it might be easy access combined with spacious, clean and comfortable facilities or it could be something more quirky, like the addition of a sofa and a TV.
“It’s vital that parents have access to good baby changing facilities when they’re out and about with their baby. With two kids of my own, I know it’s the little things that count and facilities, which have been developed with parents in mind, are right up there with the coffee!” Says Katy Hill, TV and Radio Presenter and mother of two.
Sudocrem Care & Protect has also been developed with the practical considerations of parents in mind together with the needs of delicate infant skin. The unique nappy rash ointment acts as a barrier to protect delicate skin against the chemicals found in urine and poo. It conditions the skin with Vitamin E and pro Vitamin B5 which helps to protect the skin and keep it soft, healthy and moisturised. Finally a protective barrier guards against infection.
Not only does this changing bag essential provide triple protection against the cause of nappy rash but it is also comes with a hinged flip-top lid which gives quick, mess-free access to the ointment using just one hand; a must when nappy changing demands speed and efficiency!
If you would like to nominate a changing room for the award, then let us know which baby changing room, why you want to nominate them and preferably a photo on Facebook, on the Sudocrem website or by emailing firstname.lastname@example.org. Entries will be judged by Katy Hill, expert midwife Nikki Khan and Sudocrem.
The Yorkshire Wildlife Park in Branton has aleady been nominated for the award.
Sudocrem Care & Protect baby changing mats will be given to all shortlisted baby changing rooms and the winning baby changing rooms will receive a special certificate and use of the Sudocrem Care & Protect Baby Changing Room logo. Everyone who nominates their favourite changing facilities will also be entered in to a prize draw for the chance to win one of several prizes, including a short break at Knoll House, Britain’s original family friendly hotel*.
The closing date for entries is November 30 and the winner will be announced on December 3.