Selfie assessment - social media savvy Brits uploading their photos

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New research looking into the selfie trend in the UK has revealed that 61 per cent of Britons have unused selfies stored on their phone, whilst 84 per cent of Britons have uploaded a selfie to a social media site.

According to this new study in the UK, residents of Southampton are least likely to take selfies in Britain, with only 12 per cent of York residents taking regular selfies. Those living in Liverpool came out on top, whilst residents of Southampton and Leeds were amongst those least likely to take regular selfies.

Researchers at leading money-saving website polled a total of 2,829 people aged 18 and over from around the UK for the purpose of the study. Participants were a balanced range of ages and from an equal spread of regions, in order to ensure unbiased results. All participants had at least one social media profile.

Participants were initially asked to disclose whether they took regular selfies (described as at least one a week). Based on the responses, revealed the following areas to be home to the most regular selfie-takers:

· Liverpool – 78% (of people from this area said they took regular selfies)

· Glasgow – 67%

· Brighton – 61%

· London – 57%

· Cardiff – 56%

When looking at where in the UK was home to people who took selfies the least frequently, the top five results were as follows:

1. Leeds – 4% (of people from this area said they took regular selfies)

2. Southampton – 7%

3. Newcastle – 9%

4. Edinburgh – 10%

5. York – 12%

All participants were then asked to disclose whether they uploaded their selfies onto social networking sites - 84 per cent of Britons surveyed revealed that they had upload selfies to social networking sites. These respondents were then asked to disclose which site they uploaded selfies to the most, with Instagram coming out on top; with 43% of respondents uploading selfies to this site; 29 per cent of respondents were more likely to upload a selfie to Facebook, whilst only 12 per cent upload selfies to Twitter the most.

Respondents were then asked whether they had unused selfies on their phone, defined as pictures they hadn’t uploaded online, printed off or sent to people, to which 61 per cent revealed that they did. When split by region, it was revealed that residents of Brighton had the most unused selfies on their phone, with an average of 26 per person, followed by those living in London (22) and Liverpool (20). Those living in Cardiff proved to be the most productive with their selfies, with only 1 unused selfies on their phone.

Nick Swan, CEO of, made the following comments regarding the results of the study: “Selfies have well and truly taken the nation by storm and it seems that many regions have jumped on the bandwagon! Liverpool has always had a reputation of a stellar nightlife and glamorous partiers, so it’s not too surprising that they are the selfie kings and queens of the UK.”

He continued: “I have to say, however, that I am a little surprised by the rise of the selfie. It has gone from celebrities, such as Kim Kardashian, posting countless selfies online, to teenagers sending them to friends and even the older generation and parents getting involved. I’ve even taken a few selfies myself!”