Poppy appeal in South Yorkshire smashes £1.5m target for a fourth year

Poppy appeal.
Poppy appeal.

Generous people from across the region have dug deep to help The Royal British Legion’s Poppy Appeal break the £1.5million mark for the fourth year in a row.

Since the annual Appeal launched in October 2013, people from South and West Yorkshire have donated more than £1.6million to date, which will help the Legion continue providing direct welfare support and advice to the whole Armed Forces community.

Schools, businesses and individuals took on a whole range of fundraising initiatives to support the Appeal such as Sainsbury’s stores across Doncaster raising £500 from sponsored walks.

Sue Smart, Head of Regional Fundraising at the Legion, said she has been amazed by the generosity of people across the county.

She said: “We are thrilled at the generosity of the people of Yorkshire. It’s a great achievement to say we have broken the £2million target for the last four years and even more poignant this year as we commemorate 100 years since Britain entered the First World War.

“Every penny raised will make a huge difference to Service personnel, veterans and their families, from helping a young widow through an inquest to representing injured servicemen in their appeals for compensation. Across Yorkshire, we are currently helping more than 7,000 beneficiaries, so it’s vital we keep raising money to stand shoulder to shoulder with them.”

The Legion’s welfare programme runs year round and the charity spends £1.6million a week in direct welfare support.

A number of fundraising initiatives run outside of the Poppy Appeal including Honour walks and bike rides, challenge events and Poppy Picnics.

The Legion has now launched a new Freephone number so if you need advice please call 0808 802 8080. For more information on the charity, visit www.britishlegion.org.uk