Parviz Hayati, owner of Red Tomato, is calling on brave souls to take on the eye-watering, mouth-melting chilli sauce topped pizza which measures a blistering 13 million on the Scoville scale - the chart used to measure heat.
The Thorne Road based eatery has teamed up with a Brighton-based shop specialising in the world’s hottest sauces to create the pizza which comes with a health warning and which is so hot that even a pin prick of the sauce can leave the diner writhing in agony.
He said: “We did a challenge last year with a hot sauce but this one is one of the hottest sauces ever created. This really isn’t for the faint-hearted.
“To break the world record, we are going way beyond natural. The hotter the extract, the longer the delay of the burn - the longer the burn continues, even in the stomach.”
Parviz, who runs the award-winning takeaway with his sons Darius and Comron, is now looking for ten foolhardy challengers to tackele the challenge, which will be held on March 14.
Those taking part will have to sign a legal disclaimer promising not to sue the restaurant should they die while eating the pizza. They will also be given lashings of milk to help neutralise the heat and are also advised to take a day off work to deal with the after effects of their meal.
Chilli heat is measured in Scoville units - and the rating is measured in how many equivalent drops of water it would take to neutralise the heat.
For example, jalapeno is one part chilli to 2,500 to 8,000 drops of water while the naga or ghost chilli, which featured on TV eating challenge show Man vs Food, has a rating of one million.
Police pepper sprays have a rating of 1.5m while chemical weapons have a rating of six million. Extracts of 13 million are normally used by police to quell riots.
Red Tomato has linked up with South Coast based The Chilli Shop which normally sells the extract in vialls housed inside a hand grenade.
He said: “In simple science terms you take special crystals and crystallize the seed of a chilli into its chemical compound called capsaicin. You can then crystallize the strength up and up. For this challenge we will be using 13 million Scoville Heat Unit extract in our pizza base sauce. And to add a touch of visual fear, we will be garnishing it with the new two million unit chilli, the Trinidad Moruga Scorpion.”
Parviz has already been in touch with the Guinness Book of Records ahead of next month’s challenge and added: “We want ten people to take part. They will have to eat a whole pizza topped with the sauce and whoever eats it fastest will win the challenge. We think it will be fun but at the same time, it really is a dangerously hot sauce so people should think twice before agreeing to take part.”
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