Doncaster’s own pageant queen competes for title representing Yorkshire at UK’s National Ms Competition
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Emma, aged 30 from Dunsville who attended Hungerhill School, gained national attention with her participation on ITV2’s reality show, "Loaded in Paradise", where she and her best friend, former Miss Great Britain Jen Atkin, secured third place.
In addition to her pageant and reality TV success, Emma is also a talented country music artist. She showcased her musical abilities on The Voice UK Season 2, making it onto Team Tom.
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Hide Ad“Pageants have given me such a huge platform,” said Emma. “This is about more than a crown, it’s about having the opportunity to be a leader and use my voice for change.”


As UK’s National Ms Yorkshire, Emma continues to advocate for reform in cancer care and works to highlight the importance of cancer awareness and early diagnosis. Her campaign ‘The Kindness Drive’ was able to provide hundreds of care items to Cancer Units around Yorkshire and recently rebranded to ‘The Big C’ providing cancer information and signposting to those who need it most.
The UK’s National Ms competition is a notable event in the pageant community, recognizing women who exemplify confidence and leadership, all having made a notable difference in their communities. The event will take place on July 19 near Manchester, featuring contestants from across the UK.
Supporters can follow Emma’s progress through her social media channels and are encouraged to show their support as she represents Yorkshire.
“I am always so honoured to be able to represent Yorkshire on a national stage, it would be amazing to bring the crown home after all the support I’ve been given over the years,” Emma said.
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