Doncaster woman trades construction industry work for underwear modelling

Olivia Knaggs usually spends her days working in the construction industry.

By David Kessen
Friday, 22nd May 2020, 4:12 pm
Updated Tuesday, 26th May 2020, 7:31 pm

But this month she swapped that to be an underwear model as part of an international fashion show run from the comfort of her own Doncaster home.

The 20-year-old from Conisbrough took part in what organisers describe as the world’s biggest Zoom catwalk show, which took place during lockdown.

She is one of the models in the show on a Zoom video catwalk show for Bluebella lingerie and then is joined by over 200 women from 14 different countries all over the world.

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Olivia Knaggs, of Conisbrough, in the show

Organisers described her as one of the principal models.

The firm staged the runway event after the show they were planning was cancelled due to the Covid-19 outbreak, running it under strict social distancing conditions with all their models filming themselves from lockdown in their homes wearing their Spring Summer 2020 collection.

Over 1,000 women applied to take part.

Olivia said: “It’s an amazing opportunity and such a brilliant idea to pull all these women together from all over the globe to participate in this one of a kind catwalk show. My experience from doing this has been so humbling and also so much fun! Also to work with such inspirational women and producers. I love the togetherness of this project.”

The models were a diverse group aged from 18 to 50, in all body shapes, plus size, and LGBTQ+ models were welcome to take part as well. They came from all walks of life, from students, top executives, social media influencers and even a veterinarian taking part. Each model submitted a catwalk video filmed at home by themselves or their lockdown partner. The footage was then edited down to a two-minute catwalk show on a Zoom video multi-screen format.

Bluebella founder and chief executive Emily Bendell said: “The COVID pandemic has restricted the fashion industry so much and a regular runway show now and in the near term is unthinkable."But the show must go on! So rather than be constrained we saw this as an opportunity to celebrate our extraordinary Instagram family.”