The Paws for Fun Day will be held on May 31.
A professional photographer will be on site to snap great shots of dogs worthy of posting on Instagram.
Di Rodgers, centre manager, said: “As a dog friendly site we are used to seeing four legged friends on the shopping mall every day but on Bank Holiday Monday we’re inviting people to bring their pets for a shoot with a professional photographer.
“The shoot will take place between 11am and 3pm and we will have dog themed activities throughout the day.”
There will also be crazy golf and a fun seaside themed photo board for families to enjoy.
Money raised will go towards Guide Dogs who Lakeside will be in partnership with until December 2021.
The team is hoping to raise £5,000 to sponsor a Guide Dog Puppy.
“We’re also launching our new dog refueling station with dog bowls and seating on site as we know how much dog lovers enjoy bridging them to the centre when they shop” Di continued.
“We’ve raised money for Guide Dogs since 2010 and this will be the seventh puppy that we will have sponsored.
“Our customers are very generous with donations and we always get them involved in naming the pup.”
There will be a special wall in the guest services area to show details about previous guide dog puppies and a pup-o-meter to show the progress of their current fundraising.
The suggested donation for a professional dog photo is £5 or more.
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