A SCHEME inspired by Tour De France winner Bradley Wiggins to get Isle residents on their bike has proved to be a huge success.
Together with North Lincolnshire Council, British Cycling and Sky have created hundreds of free opportunities to encourage families to enjoy the fun and freedom of a bike ride.
The Sky Ride local bike rides have been thriving, with ride leaders taking small groups out to give them a chance to explore the area on two wheels.
Running alongside this is the Breeze programme, which intends to get more women into riding bikes for fun.
Also gathering momentum is a social network for cyclists, called Social Cycling Groups, which has over 12,000 users.
The scheme has been inspired by Bradley Wiggins’ victory at the Tour de France in the hope of building a lasting cycling legacy in North Lincolnshire. British Cycling and Sky estimate there are now one million more regular cyclists than in 2009.
Councillor Carl Sherwood, from North Lincolnshire Council, said: “Our partnership with British Cycling has been fantastic; together we’ve provided scores of free bike riding opportunities for people of all ages in our area and created a lasting cycling legacy for the local community. North Lincolnshire Council is proud to be working in partnership with British Cycling and we look forward to getting even more people on a bike.”
Jeremy Darroch, Chief Executive of Sky, said: “The partnership between Sky and British Cycling has been built around a shared vision to get more people enthused and participating in cycling. The achievement of our target to get one million more Brits on their bikes and cycling regularly is a reflection of both the success of the partnership and the huge inspiration that people have drawn from the incredible accomplishments of the elite British cyclists.”