FISHMONGERS have netted increased sales at Doncaster Market after a top television chef urged shoppers to broaden their tastes to help protect Britain's falling stocks.
Traders reckon more customers have been buying unfamiliar fish from around the world - particularly mackerel and hake - at Doncaster Fish Market.
It comes after celebrity chef Hugh Fearnley-Whittingstall backed the Big Fish Fight campaign and encouraged people to slip out of simply eating cod, haddock and tuna.
The campaign, backed by over 500,000 people online, aims to help conserve diminishing stocks by providing the bait to fish lovers to try tasty alternatives including flounder, dab, coley and pouting.
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