Public Health England (PHE) has launched a major new campaign in Yorkshire and the Humber, ‘Cervical Screening Saves Lives’, to increase the number of women attending their cervical screening across the region.
The campaign will encourage women to respond to their cervical screening invitation letter, and if they missed their last screening, to book an appointment at their GP practice.
Around 275 women are diagnosed with cervical cancer in Yorkshire and the Humber each year and around 76 women die from the disease. It is estimated that if everyone attended screening regularly, 83% of cervical cancer cases could be prevented.
New research from PHE shows that nearly all women eligible for screening (90%) would be likely to take a test that could help prevent cancer, and of those who have attended screening, nine in 10 (94%) would encourage others who are worried to attend their cervical screening.
Despite this, screening is at a 20-year low, with one in four eligible women (those aged 25 – 64) in the UK not attending their test. The screening rate for Yorkshire and the Humber is 74%, below the national standard of 80%.
The new PHE campaign provides practical information about how to make the test more comfortable and gives reassurance to women, who may be fearful of finding out they have cancer, that screening is not a test for cancer. Regular screening, which only takes a few minutes, can help stop cervical cancer before it starts, as the test identifies potentially harmful cells before they become cancerous and ensures women get the right treatment as soon as possible.
The PHE research shows that once women have been screened, the vast majority of women feel positive about the experience, with eight in 10 (87%) stating they are glad they went and that they were put at ease by the nurse or doctor doing the test (84%).
Dr Sally Eapen-Simon of Public Health England Yorkshire and the Humber, said: “Screening can stop cancer before it starts and saves the lives of thousands of women every year. It’s one of the most important things we can do to protect ourselves from the risk of cervical cancer.
“Some women are nervous or embarrassed about the test and put off having it done. While it’s not the most enjoyable experience most women say it wasn’t as bad as expected and were glad they did it. The tests are usually done at your GP surgery by female nurses who are trained to make women feel more comfortable and talk them through the process. I cannot stress how important it is not to ignore your screening letter – it’s a five minute test that could be lifesaving.”
The campaign is also being supported by leading charities across England including Jo’s Cervical Cancer Trust. Activity includes new advertising on TV and other channels, together with the cascade of information through GP surgeries and pharmacies.
For further information about cervical screening, please search ‘NHS Cervical Screening’ or visit www.nhs.uk/cervicalscreening.