Everton Football Club cry foul over namesake Donny farm shop

10 Dec 2015...Danielle Troop who  runs the Everton Farm Shop in Everton near Doncaster. Danielle has taken on Everton FC in a row about naming rights and won. Picture Scott Merrylees
10 Dec 2015...Danielle Troop who runs the Everton Farm Shop in Everton near Doncaster. Danielle has taken on Everton FC in a row about naming rights and won. Picture Scott Merrylees

A farm shop which attempted to trademark its village name ‘Everton’ has found itself in a legal wrangle with Premier League giants Everton Football Club.

Despite the Doncaster village being recorded in the Domesday Book, when Daniela Troop attempted to trademark ‘Everton Farm Shop’ she found herself in a sticky situation with The Toffees.

Daniela said she was “stupefied” to learn the Premier League side objected to her trademark, especially as the Troop family has farmed Everton land since 1440 – whereas Everton FC was only founded in 1878.

The mother-of-three said: “When I was told about the objection, I cried. It was so upsetting, and actually quite scary, to be up against such a wealthy club.”

The club’s objection to the trademark was the prominence of the word “Everton” in the logo.

Mrs Troop, 46, said: “The Troop family has farmed Everton land for generations – we are very proud of our village and its name.”

She added the club has offered her a settlement whereby she can continue to use Everton Farm Shop, so long as all the words are in the same size and font.

But Daniela has yet to accept the offer.

Not one for foul-play, however, she has extended an invitation to the club’s executives, players – and lawyers – to come round for a Yule Boar roast on December 20.

Daniela said: “The name Everton, in terms of our village, is derived from Anglo Saxon and translates as Wild Boar Farm.

“We have begun farming organic pigs and I think it would be great for Everton FC to taste some real Everton.”

Daniela and her husband, Richard, also 46, launched the farm shop in July 2014.

While initially calling it R Troop and Sons, they decided to go for the Everton re-brand this spring. Helped by their children, Joseph, 20, Romy, 18, and Angus, 16, the couple farm cows, sheep, pigs and crops.

Despite only setting up the shop last year, they have already picked up two awards for their produce.

Their corner piece beef top side and shoulder of lamb both won accolades at the Great Taste 2015 awards.

Daniela said: “Our land is of conservation grade, so really good for the animals. When they are top quality grazing land, it makes such a difference to the taste.”

The Parish of Everton is based in what were known as the ‘drowned lands’ owing to their watery state. In the 17th century, the decision by Charles I to enact drainage at the peoples’ expense caused uproar.

The outrage was not just contained to the Cambridgeshire Fenland home of Oliver Cromwell either – but on Everton Carr in the Idle Valley too.

Some Idle Valley dwellers sided with the Parliamentarians, smashing drainage works and rejoicing at the beheading of Charles I. Following the monarchy’s restoration, a section of the Troop family fled to America.

Ultimately, the drainage created thousands of acres

of high-quality agricultural

land.

Mrs Troop said: “There is so much history in the Idle Valley. I think Everton FC should come and take a look for themselves, I think they would like it.”

Everton Football Club confirmed it was aware of the situation, but declined to comment further.