Doncaster Rovers: Louis Tomlinson and John Ryan launch ‘Club 28’ campaign

Louis Tomlinson. Photo: Steve Uttley
Louis Tomlinson. Photo: Steve Uttley

New owners Louis Tomlinson and John Ryan have today launched a crowdfunding campaign to support Rovers.

The campaign, revealed at today’s club takeover press conference in London, will see Bessacarr-born popstar Tomlinson ask fans to join him in making pledges of cash to reach their funding target of £2m and support his ambitions for Rovers.

Louis Tomlinson and John Ryan

Louis Tomlinson and John Ryan

Named ‘Club 28’, this campaign is thought to be one of the biggest UK crowdfunding initiatives ever.

The multi-millionaire pair have also recently set-up ‘The Tomlinson Ryan Trust’ which has already agreed to put in a six-figure sum as part of the crowdfund campaign to encourage fans to come along on the journey with them.

The Trust aims to offer a successful financial future for the club and will allow fans to have a say in the running of Rovers.

It will also aim to support off-the-field projects such as developing its schools, youth and charity programmes.

In return for pledges of cash, the Trust will offer rewards from £5 upwards.

Supporters can be a part of ‘Club 28’ with different levels of membership and there will be merchandise on offer, including armbands and t-shirts which are only available through Crowdfunder.

These rewards will only be released if the campaign hits its overall funding target.

If the target is not reached, no money will be taken and the rewards will not be given out.

To pledge on The Tomlinson Ryan Trust’s crowdfund campaign, visit