Doncaster Rovers and Sky have gone into battle on Twitter - after a Rovers fan slated the media giant with a four letter blast.
The row began when Rovers fan Kyle Fletcher posted a tweet which said: "sky movies are w***."
The firm's official Sky Movies account tweeted back telling Kyle: "@kylefletcher7 did you mean to type Sky Movies? Or was that a typo and you meant "Doncaster Rovers"? :-)
The Doncaster Rovers FC official Twitter feed then waded in tweeting: "@skymovies @kylefletcher7 Our fans are more @NetflixUK and chill. Much love, A team up north, EST pre 1992" - a jibe at the media giant's role in establishing the Premiership in that year.
Sky then hit back applauding Rovers' response writing: "Touche! Although we like Donny, and hope you can aspire for more than the third tier ;-)," referrring to Rovers' current battle against relegation from League One.
Kyle then responded by tweeting: "hahah look what rovers Twitter put back to them."
But fellow fan Matty Garland was less than impressed with the Twitter spat, tweeting Rovers to say: "can we start winning games again before you decide to start giving banter out."
Last December, football fans criticised Rovers and fellow League One club Crewe Alexandra after the two sides became embroiled in a war of words on Twitter.
The two clubs began goading each other on social media after Rovers 3-2 dramatic victory over their rivals at the Keepmoat in December.