Don’t let last year’s Christmas cards go to waste

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Residents are being urged not to throw out their Christmas cards, and recycle them at a Doncaster supermarket instead.

Customers at Sainsbury’s Edenthorpe Doncaster can start the New Year by making a positive impact to the environment and recycle their cards at the Edenthorpe Store.

Customers have until Tuesday, January 14 to bring in any of their old cards, with a collection box situated at the front of the store. The recycling drive is part of the retailer’s partnership with the Forest Steward Council UK.

The collected cards will be recycled by Sainsbury’s and it will make a donation to the Forest Stewardship Council UK (FSC) in the New Year based on the volume of cards collected in its stores. Last year it donated almost £9,000 to help the FSC with its work to promote responsible management of the world’s forests.

Sainsbury’s Edenthorpe Store Manager Jon Cox said: “We had a really positive response from our customers last year and with their help, we’re hoping to make an even bigger contribution this time. It’s a great way to continue that goodwill feeling and ensure your cards are put to positive use, which is all part of our No Waste to Landfill commitment”.

The initiative has grown this year, with collection boxes now in over 1,000 supermarkets and convenience stores throughout the country. Sainsbury’s online customers in Doncaster can also have their cards collected from their homes when they receive their online shop, making it even easier to recycle and help reduce the amount of household waste going to landfill.

Rosie Teasdale, Deputy Director, FSC UK added: “Sainsbury’s Edenthorpe donation provides essential support for our education and awareness-raising work, helping us to support people in the UK protect the world’s forests. Recycling paper results in less waste going to landfill, it reduces the pressure on forests, and it’s helping to give future generations the gift of healthy forests.”

Additionally, all ‘paper’ wrapping paper can also be placed in the Christmas card recycling collection boxes to support this activity [Sainsbury’s sells over five million rolls of wrapping paper each year - that’s enough to stretch from London to Tokyo and back].