Clampdown on counterfeit goods that cause fires

Fire and Rescue.
Fire and Rescue.

A regional campaign to reduce fires caused by fake goods will be launched in Doncaster tomorrow.

The Doncaster Council led ‘Fakes Cause Fires’ campaign will use posters, videos and pocket sized information cards to educate residents across the region about the dangers associated with buying counterfeit goods and encourage them to report fake goods to trading standards.

The campaign concentrates on the hazards associated with fake electrical items such as hair straighteners and phone chargers and also flags up the dangers of fake cigarettes that aren’t made to EU standards and therefore don’t extinguish themselves if they’re not being smoked.

The launch event will be held on Clock Corner between 10am and 4pm tomorrow and will provide an opportunity for people to examine fake goods against real goods as well as an opportunity to discuss suspicions about the sale of fake goods with representatives from the Trading Standards team.

Visitors will also have the chance to request a South Yorkshire Fire and Rescue Service free home fire safety check.

Deputy Mayor of Doncaster, Glyn Jones said: “This is the ideal time of year to launch this campaign when people are buying presents and looking for a bargain. It is very easy not to realise the dangers of fake goods so I hope this campaign makes people think twice once they realise they could be risking their lives.

“I encourage people to go along to the launch event to find out more about spotting fakes and to discuss any concerns about the sale of fake goods.”

Kevin Ronan, Head of Community Safety at South Yorkshire Fire and rescue said: “We’ve been campaigning on this issue for some time now, so it’s great to see local authorities across South Yorkshire taking a proactive approach to tackling this issue.

“We are impressed by the targeted approach of the campaign, and expect this work to have a lasting effect in terms of protecting people from the damage caused by fake goods.”

Following the launch in the town centre six areas in each of Barnsley, Doncaster, Rotherham and Sheffield will be targeted over two years. The ‘Fakes Cause Fires’ campaign is funded by South Yorkshire Fire & Rescue Authority’s funding scheme, the Stronger Safer Communities Reserve.

The campaign is to be funded with £43,000 awarded from South Yorkshire Fire and Rescue Authority’s Stronger Safer Communities Reserve.

Dozens of charities, community organisations and partner agencies came forward and applied for grants from the £2 million pot.

Areas identified as most at risk will be targeted over the next two years.