Champagne sales fall flat as prosecco fizzes

Prosecco the most popular fizz
Prosecco the most popular fizz

Prosecco is the fizz of choice for almost 60 per cent of Britons, according to a new survey.

Some 59% of us have Prosecco as our preferred glass of fizz, with four in 10, rather than waiting for a special occasion, describing it as an “everyday indulgence”.

However, with only 37% confident in choosing a good quality bottle, the label is the deciding factor for 21% of those surveyed.

France, Spain and Italy supply 80 percent of the world's sparkling wine, but since the turn of the century, sales have been shifting away from the more-expensive produce of the Champagne region and towards Spanish cava, and Prosecco, from the north-east of Italy.

Last year, UK sparkling wines were up £25.4 million year on year in the six weeks to Christmas, while Champagne sales were down 8% over the same period.

In the first half of 2015, Prosecco sales were up by 72 percent, while champagne’s rose by just 1.2 percent year-on-year.

Let us know what you prefer Champagne or Prosecco!