Top Korean start-ups flock to region

Korean businessmen
Korean businessmen

Five South Korean companies are coming to Rotherham after a trade mission to the South Yorkshire town by the Korean government.

The ‘Korean Five’ are bringing various new products to market in several fields, including emergency medical treatment, soil nutrients in agriculture and aero-drones.

Their choice of Rotherham stems from a Korean trade mission earlier this year – the first time a delegation from the country had visited outside London.

The event was put together by Rotherham Investment & Development Office, supported by Sheffield City Region, Sheffield University and private sector partners.

The companies are receiving initial support from the South Korean government.

They are being housed in one of Rotherham’s four enterprise centres.

One business, Umbrella Rental, is inspired by British weather.

The three men behind it are teaming up with cycle hire companies and tube stations in London to offer umbrella rental.

Another, Y&S Future, is an innovative technology company whose IT products include wristbands that can help prevent children going missing and a medication box that reminds you to take your pills.

Sucseed is five young people concerned about the gap between population and food supply.

They are harnessing the Internet of Things, with its ability to transfer massive amounts of data, to improve food production.

Coun Denise Lelliott, Rotherham Council’s Cabinet member for local economy, said: “It is great to see these young companies coming to Rotherham as part of the business accelerator project.

“I hope they thrive and grow within our business centre and wider business network here in the region.”

Dabriel Choi, founder of Korean government trade organisation TRoom, said: “These incoming companies have the potential to change our lives for the better.

“It’s typical of Rotherham’s vision – a vision that created the Advanced Manufacturing Park – that it would bring them to the UK and support them.”