Keeping it in the family at thriving business celebrating 125th year

Pictured outside Brookes are (L-R) Tom Goodman, John Thornton Brooke  and Peter Goodman.
Pictured outside Brookes are (L-R) Tom Goodman, John Thornton Brooke and Peter Goodman.

A thriving Doncaster business celebrated its 125th year of trading with a fifth generation member of the family joining the team.

Staff and family members at J W Brookes marked the milestone occasion with Tom Goodman joining the team.

The Market Place shop started trading in the 19th century and celebrated the landmark occasion last year.

But where global family firms like Harrods, and Marks & Spencers share similarities with the Doncaster retailer what makes JW Brookes unique is it is the only one of these businesses that is still being run by the original family.

This makes the shop, thought to be the oldest family run business in the borough, not only special in Doncaster but in the UK.

The business was started by John William Brooke in 1888 and originally provided saddlery and harnesses for the equestrian industry.

The business then developed into selling leather goods and grindery for shoe repairing, both wholesale and retail.

Mr Brookes son, John Edward Brooke introduced clothes and workwear, especially for the mining industry employees.

And business is still booming for the family today.

The current Managing Director, Peter Goodman, who is the husband of Allison Brooke, said: “So many people in Doncaster have an association with Brookes, and we are happy to be seen as part of the community in Doncaster.”

Now Peter and Allison’s son, Tom, is involved in the running of the shops in both Doncaster and Bawtry.

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