A Scandinavian furniture giant has chosen South Yorkshire as the location for its latest UK store after being attracted by the town’s “smaller, but busier retail environment.“
Home furnishing retailer JYSK has opened its new concept store in the Frenchgate Shopping Centre, Doncaster, after the South Yorkshire town became an area of “particular interest” to the international company.
The new store will offer customers a range of purchase options starting with the basic online purchase, in-store click and collect, buy-in-store and home delivery.
Karen Staniforth, marketing manager for the Frenchgate Shopping Centre, said: “Doncaster is an excellent platform for JYSK to springboard themselves ahead of the competition within South Yorkshire, while bringing four new jobs to our town, too.
“The area was earmarked as an area of particular interest to JYSK, mainly due to the e-commerce success of its website within Doncaster and the surrounding areas.
“This coupled with the popularity of Frenchgate within the local community makes for a promising synergy between the two.
“We are very proud a global furniture giant such as JYSK has chosen our shopping centre to be home to its new store.“
Founded in Aarhus, Denmark by Lars Larsen in 1979, JYSK currently has more than 2,200 stores across 37 countries.
Steve Stenhouse, UK country manager for JYSK, added: “The Frenchgate store represents an exciting development for JYSK where we will increase exposure of our brand and put our best-selling garden products to the test in a smaller, but busier retail environment.“
The store has opened with an emphasis on garden furniture, offering savings of up to 50 per cent, before switching to indoor furniture and sleeping products from mid-September.