Food brand features faces of its fans on its packaging

South Yorkshire residents are appearing on the sides of food packaging.

The Black Farmer, which produces gluten-free meat, invited its fans on Facebook to put themselves forward to appear on its packaging.

Now 100 of its admirers have been chosen – including Elizabeth Coldwell, from Hoyland, Barnsley, Janet Rodgerson, from Darton, Barnsley and Lynn Evans, from Bentley, Doncaster.

Wilfried Emmanuel, The Black Farmer founder, said: “The success of the brand is due in no small part to the support we get from our fans.”