Rugby legend Bill Beaumont visited Rotherham to prove he’s really a big softie.
The former England captain was in Maltby to support a made-to-measure soft furnishing service offered by local firm Fabric2fashion.
Bill is now managing director of the textiles company, with the shop stocking its own Bill Beaumont range.
The one-time Question of Sport captain took time to talk with customers as well as to promote his range of fabrics.
The shop has already proved extremely popular with customers coming from all over South Yorkshire for fabrics, haberdashery, sewing patterns and now soft furnishing.
It provides an alteration and repair service as well as servicing and repair of all types of sewing machines.