Business blooming for Doncaster Tower of London poppies firm

The Tower of London poppies.
The Tower of London poppies.

A Doncaster company is seeing business bloom after helping to display thousands of ceramic poppies used in a moving commemoration at the Tower Of London.

More than 800,000 flowers were on display in the capital last autumn to mark the 100th anniversary of World War One - with each representing the life of a British or Colonial serviceman killed in the conflict.

Three months after the art installation was removed, a local company is flowering after helping to create stands used to display the poppies, currently being shipped out to homes across the globe.

Made at Carcroft Enterprise Park and created to allow the poppies to be displayed indoors, they were created by award-winning Metalcraft Ltd, and made by Doncaster Laser.

Sales are still strong with around 400 units being sold each week.

The ceramic poppy was originally designed to be planted outdoors but with fears of a harsh winter, a way to store it inside was needed.

Metalcraft created the stand, which is made from brushed stainless steel, as a solution after managing director David Sugarman took delivery of his own poppy.

He said: “We are delighted we can provide an innovative solution for the thousands of people.”

The stands are £19.99 with 15% going towards six services charities supported by the Tower of London installation which drew visitors from far and wide during its run.