Yorkshire’s lovers are allowing technology to get in the way of their relationships and sex lives – a Durex survey reveals.
Durex is celebrating annual event, Earth Hour, by encouraging people to not only turn off all lights on March 29 but to also switch off their tech, and use the opportunity to reconnect with each other whilst the lights are off.
Earth Hour is an annual event organised by charity, WWF to encourage people around the world to turn off their lights for one hour to celebrate their commitment to the planet.
According to the recent Durex poll it seems a significant number of significant others in Yorkshire are being sidelined in favour of technology.
The survey revealed that 13 per cent us have answered the phone or read a text during sex; six per cent have checked Facebook during sex; over a quarter think technology gets in the way of their sex life; almost half believe that tech is adversely affecting their relationship; almost two thirds more time using technology in bed than having sex.
Sex and Relationship expert, Susan Quilliam, said: “Many people find love through dating websites or social media - but it’s a worrying trend that many are also feeling gradually ousted in their relationships in favour of interaction online.
“There is, of course, a great place for technology in our lives but habitual use and reliance on our gadgets can lead to bad habits in relationships. Durex’s film is a great reminder that we need to take time out to get up close and intimate with our lovers, and reconnect with their needs face-to-face.”
Ukonwa Ojo, Global Marketing Manager said: “Durex believes nothing should get in the way of great sex but our growing obsession with phones, laptops, TVs and Tablets isn’t bringing us closer together, it’s pushing us apart. So, this Earth Hour let’s log off and switch off; use it as an excuse to swap our laptops for some loving and ditch our phones to enjoy some foreplay. Let’s turn off to turn on!”
As a call to action, Durex is releasing a short film which follows the stories of several couples who, like most of us, have become seduced by the lure of a screen and encourages people to make the most of Earth Hour by reconnecting whilst the lights are off. It can be viewed on YouTube from 19 March #turnofftoturnon
This film is a passionate plea; escape the screen and embrace the physical. This Earth Hour it’s time to reconnect with each other and turn off to turn on.