David Board at Fenton Board, local independent estate to Sheffield, has certainly noticed a massive change in the perception of how clients view properties for sale.
He said: “When I moved to Sheffield a year ago we moved with the times and invested heavily on estate agency software which enabled us to market a property live to Rightmove immediately within seconds once the brochure was approved, whereas some other agents are still uploading to their web providers and therefore cannot upload to Rightmove in some cases for two to three days.
“We have noticed a massive increase of clients registering online whether it be Rightmove, On The Market or the Fenton Board site for a desired property in terms of price or location, as soon as a matching property is listed the client gets a text or email to say they have a match. This does lose the one to one relationship but just shows the power of having invested in the latest software does help in the initial marketing.
“Having worked for Henry Spencers and Halifax over the 30 years I have been in the industry I have noticed the enormous change in the last few months on how prospective buyers search for property and being fully up to date with the latest online marketing tools ensures our properties will never be overlooked. We ensure every property marketed through our Banner Cross office is allocated to a senior negotiator who visits every property to make sure they know what they are selling, our 24 hour call answering service is also an incredibly valuable tool not missing any calls during or out of hours there will always be a person at the end of the phone.
“Branded as ‘The Board that Sells’ we want to show our clients just how good we are. We aim to provide the best customer service with professional photography and floor plans part of our competitive fee packages and our pledge to get you the best price in the shortest possible time with the least inconvenience to yourself. We have regular testimonials from clients thanking us for all the hard work and effort our senior negotiators have put in ‘going that extra mile’ which is extremely important, as trust is important when you are independent as we rely heavily on both recommended and reciprocal business so looking after you as our customer is our number one priority. Moving with the times is so important and the old saying ‘we are all the same’ is no longer apparent as the local independent offering is becoming stronger by the minute. Our £50 ‘refer as friend’ is also new and anyone can refer us to receive a £50 John Lewis voucher when the property completes just to say thank you.