Morrisons launch a new chocolate orange doughnut to its in-store bakery range

Morrisons has added a chocolate orange doughnut to its in-store bakery range. Fans of the ‘flavour of the moment’ can pick up a pack of five for 50p, working out at just 10p per doughnut.

Tuesday, 23rd March 2021, 9:43 am

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Made from scratch by Morrisons bakers in-store every day, each doughnut is hand-filled with rich, chocolate orange-flavoured filling and finished with a dusting of icing sugar.

The new chocolate orange doughnut from Morrisons

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The chocolate orange craze shows no sign of slowing and customers were quick to spot the new Morrisons addition on social media. A photo posted by @newfoodsuk amassed over 7,500 likes and 1,000 comments in less than 24 hours with fans commenting, “NEED, NEED, NEED'' and “I’m in heaven”. They have also launched lemon curd flavoured ones too.

In-store bakery manager said: “We’re always looking to add new and exciting flavours to our bakery range. We know that our customers love the chocolate orange trend so it made sense to combine it with our renowned doughnuts."

The doughnuts are available in all Doncaster stores.

The new lemon curd doughnut

In these confusing and worrying times, local journalism is more vital than ever. Thanks to everyone who helps us ask the questions that matter by taking out a subscription or buying a paper. We stand together. Liam Hoden, editor.