Frenchgate Shopping Centre pub launches full English breakfast scented fragrance

A Frenchgate Shopping Centre pub has launched a quirky gift for local breakfast lovers just in time for Father’s Day – a fragrance that smells just like a full English breakfast.

Wednesday, 16th June 2021, 7:33 pm

The new Eau De Breakfast scent has been unveiled by the Mallard Hungry Horse pub in the Frenchgate to launch its new breakfast menu, and combines subtle hints of smoky bacon and sizzling sausages, with undertones of fresh toast to create a tantalising aroma for breakfast fans.

The perfect gift for Father’s Day, the fragrance has been designed to evoke the feelings of contentment and pleasure experienced when tucking into a hearty English breakfast, and is set to turn a few heads this summer for anyone in Frenchgate lucky enough to wear it.

Coming in a chic 50ml bottle, the limited-edition fragrance is available now on the Hungry Horse website, but local punters will need to be quick if they want to get their hands on one, as there are only a limited number available.

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The new fragrance has been launched to promote the new breakfast menu

According the pub, the unusual fragrance is best worn when enjoying dishes from its new breakfast menu, which as well as traditional classics, also includes dishes such a Brekkie Kebab, Breakfast in Bread and the gigantic Sausageness Monster – a one-metre-long curled sausage sarnie loaf smothered in red or brown sauce.

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Rob Calderbank, business unit director at Hungry Horse, said: “Everyone loves the smell of sizzling bacon in the morning, so what better way to celebrate your favourite meal than with a new fragrance that lets you smell like breakfast all day long?

“So, if you’re as big on breakfast as we are, why not try our new scent for yourself, or treat a loved one so they can smell like the best meal of the day too?”

A limited number of Eau De Breakfast bottles are available on the Hungry Horse website now. For the chance to grab a bottle in time for Father’s Day, visit to register interest. For those who aren’t lucky enough to get their hands on one, the pub brand is also giving away 10 x £100 gift cards to enjoy breakfast in style.

Hungry Horse’s new breakfast menu is available now at its 256 pubs nationwide. To find a local pub, visit

In these confusing and worrying times, local journalism is more vital than ever. Thanks to everyone who helps us ask the questions that matter by taking out a subscription or buying a paper. We stand together. Liam Hoden, editor.