Doncaster business owner has used the pandemic to grow her wax melt company and empower other women

A Doncaster woman shares how she adapted to the pandemic and managed to grow her business with the help of new staff members.

Wednesday, 7th April 2021, 12:02 pm
Updated Wednesday, 7th April 2021, 12:28 pm

Lockdown has meant that people have had to spend a lot more time inside of their homes over the past year.

Leading to an increase in sales of candles and wax melts - something that has benefitted business woman Lisa Haythorne who owns Lisa’s Home Fragrance.

Lisa, 29, from Bentley, said: “Before Covid-19 a main source of income for me was summer and Christmas fairs.

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Lisa Haythorne, business owner.

“I had to start thinking about how to get my name out there.”

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Lisa changed the business model and decided to create an ambassador programme.

She currently has 20 people on board - seven of which are from Doncaster

Some of Lisa's wax melts.

“We’re a group of women who have formed a real friendship and talk every day,” she said.

“I don’t set sales targets because this is all about women regaining their confidence after a really hard year.

“It helps my business grow and it helps the women financially too.”

Victoria Briggs, 34, Woodfield Plantation is one of the women.

Lisa's products.

She said: “"Like so many others, in March this year I found myself furloughed, followed by redundancy as a direct result of Covid-19.

"The support and friendships I have found since joining just blow me away.

"I honestly can not thank Lisa enough for allowing me to be a part of this amazing product and I can not wait to see where this journey takes both the business and myself as ambassador."

The self employed nature of her job has helped Lisa as well as the women who work for her.

“I had a total hysterectomy last year,” she continued.

“It was horrifying being in hospital at the peak of the pandemic.

“I couldn’t take anyone to the ward with me and all the nurses were in full PPE so I couldn’t see their faces.”

Lisa said that being able to run her business from home around her health has helped her well being.

Lisa sells 90 different fragrances with four different types of wax melts.

You can find out more on her website here.

In these confusing and worrying times, local journalism is more vital than ever. Thanks to everyone who helps us ask the questions that matter by taking out a subscription or buying a paper. We stand together. Liam Hoden, editor.