TOWIE and I’m a Celebrity TV star Joey Essex and celeb friends take over Orchard Square

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During October half term, Joey Essex and his celebrity pals will be heading to Orchard Square in Sheffield to host an in-store pop-up celebrity takeover.

Each day, the store will have different celebrity guest appearances hosting lunchtime calendar signings. The unit will also stock a range of Joey Essex’s Fusey clothing, accessories and fragrances, and will be the first store to open in the country after the flagship store in Brentwood, Essex.

With famous faces from reality TV shows such as X Factor, Love Island, Celebrity Big Brother and Ex On The Beach, it’s the perfect chance to meet the gorgeous girls and guys that have been entertaining us on television this summer.

From Tuesday October 27 to Friday October 30, celebrities will be hosting calendar signings and selfie opportunities from noon-2pm in store, before Joey Essex himself arrives on Saturday 31 to host a full afternoon of signings and selfies, noon-4pm.

The full line-up is as follows:

Tuesday 27 - Love Island (Luis Morrison, Hannah Elizabeth, Jessica Hayes)

Wednesday 28 - Stephen Bear (Ex On The Beach)

Thursday 29 - James Hill (The Apprentice, Celebrity Big Brother)

Friday 30 - Jake Quickenden (X Factor, I’m a Celebrity)

Saturday 31 - Joey Essex (TOWIE, I’m a Celebrity)

The store will be located within Orchard Square Shopping Centre in between Virgin Mobile and The Body Shop accessed by the entrance off Fargate, next to River Island. The store will be open from Saturday October 24 until Saturday October 31.